Boreal’s project was to create a branding and advertising campaign for a northern wildlife soap.
For inspiration, I went with the aurora borealis seen in northern regions.
I wanted my campaign to catch the public’s eye as well as offer them an immersive experience with soaps in the colors of the aurora borealis. With an eye-catching visual and a slogan that incorporates the benefits of aromatherapy for the body and the mind.
